Effective communication requires good design.
For centuries, visual artists have used design techniques to pleasingly organize subject matter within a frame. These techniques are effective for business communication when designing advertising art, web pages, catalogs, brochures, and books.
Good design follows a few key principles:
The layout is easy on the eyes and presents information in a logical manner.
Information is presented in a sequence based on the typical reading pattern.
Fonts and color convey mood and personality while retaining an easy to read character.
Images and graphic elements thoughtfully direct the eye around the visual frame.
Strong composition and grammar in written content reinforces the visual message.
The spoken word conveys a "company voice" to deliver the customer experience.
We employ principles of good design to create effective visual-verbal messages within the framework of your company and brand.